GenEthix is a leader in developing supplements of a superior quality that maximize the health and performance of competitive athletes.
We seek to bring peace of mind to athletes at the collegiate, professional, and Olympic levels by providing the highest quality of tested supplements.
Originally from Canada, Nelson Ayotte (ChPC) is the founder and president of GenEthix. He is widely recognized as one of the top high performance training coaches around the world. Devoted to the task of helping professional athletes reach their maximum potential, he used his skills, knowledge, and extensive experience in the field to develop GenEthix’s products and training systems.
A sports enthusiast and former top athlete himself, Mr. Ayotte began his coaching career as a full time coach for the biathlon team of the 12th Armoured Regiment of Canada (12 RBC) in 1994. He worked at the Centre d’Excellence de Biathlon (CEB) in Valcartier before being appointed head coach of the biathlon program for the Canadian Forces in 1999. He has coached with the Canadian and U.S. national biathlon and track and field teams, worked with several professional athletes in the NHL, NFL, MLB, NBA, and PGA, and is currently the head Strength and Conditioning Coach for the St. Louis Blues Hockey Club.
Mr. Ayotte has received numerous awards and recognitions, a few of which are- Canadian Coach of the Year in 1998 and Quebec Coach of the Year in 1998, 1999, and 2000. Furthermore he was awarded the Canadian Military Land Forces Coach of the Year title in 2002.
Nelson Ayotte graduate from the International Coaching School of the University of Victoria, British Columbia. He attended the internationally renowned National Coaching Certification Program (NCCP) and was certified “level five”, a level reached by less than eighty candidates out of over a million. He has given conferences and lectures on training, nutrition, and supplementation around the world. This includes North America, South America, and Europe. He was also a master trainer at the National Coaching Institute (NCI) in Montreal, Quebec.
David is one of three GenEthix partners. Born in Sherbrooke, Quebec, in May of 1988, David was drafted in the first round, 26th overall by the St. Louis Blues in the 2007 NHL draft. In July of 2013 he was traded to the Edmonton Oilers and again dealt in January of 2015 to the Pittsburgh Penguins and in January of 2016 to the Anaheim Ducks where he currently plays. David has scored more than 20 goals in multiple individual seasons, with a current career high of 28 goals and 29 assists for a total of 57 points. At the time, these stats lead his team, the Edmonton Oilers, in goals and placed him third in points. At the age of 26, David has well over 400 NHL games under his belt.
At the age of 19, David’s character, passion, and perseverance, drove him to pursue a career in the NHL. At 18 years old he played one year in the QMJHL, leading his Lewiston Maineiacs, to their first QMJHL league title. During that season he finished first in goals and points both in the regular season and in the playoffs. In 2007 David was invited to play in the U20 Canada-Russia Superseries, his first experience representing Canada. He participated in the NHL Young Stars games during both the 2008 All-Star Game in Atlanta and at the 2009 All-Star Game in Montreal.
Recently, David created a foundation that helps young hockey players and other young athletes in the Quebec region in various ways. Additionally, he spent a second year at the “DP57 hockey school” where he passes his knowledge, passion, and experience on to children in an effort to help them become better players and more importantly, responsible adults.
On a personal note, David is very passionate about training and nutrition, which led to his being part of GenEthix. David spends his summers in Quebec at the lake with family and friends. He enjoys learning new hobbies such as flying airplanes or wakeboarding.
Born in Quebec, Sylvain Robitaille is one of three GenEthix partners. Since a young age, Mr. Robitaille has been an avid sportsman. He joined the GenEthix team with the primary aim to push and expand the range of products designed to improve the physical performance of elite athletes.
A true visionary, Mr. Robitaille is also an investor, founder, and designer of the Isatis Sport Complexes located in Chambly (2012), in St. Constant (2013), and in St. Hyacinthe (2014), Quebec. Along with his two partners, Mr. Robitaille has launched these complexes with the ultimate goal to bring these arenas to the next level for athletes, spectators, youth and adults alike. Bright and purposefully modern, Isatis sports centers offer a new and unique experience that contrasts former arenas. They include several ice rinks, workout facilities, sports shops, and trendy restaurants all under one roof.
Mr. Robitaille is also the president of Syscomax Inc., a company he founded in 1988. Syscomax is a general construction company specializing in the agri-food sector, aerospace, pharmaceutical, industrial and commercial, as well as sport related facilities. Since the creation of Syscomax, Mr. Robitaille, has been one of the main initiators of the “turnkey” construction formula, developed in close collaboration with his clients. This formula has spread throughout the industrial, commercial, and institutional sectors. Mr. Robitaille is a recognized authority on the strict standards set forth by the Canadian Food Inspection Agency (CFIA) as Syscomax is a leader in the development, design, and construction of facilities that deal with food processing.
Furthermore, as an aviation enthusiast and pilot, Mr. Robitaille founded the company Helibellule with his wife, Valerie Delorme, in 2007. Helibellule is a private FBO (fixed-base operation) located at the Mirabel International Airport. The company offers its clients a complete range of executive services such as helicopter transportation, maintenance, storage, and servicing to meet all of their needs.
On a personal note, though his professional accomplishments are quite extraordinary, Mr. Robitaille prides himself in taking time out. For example, it’s not out of the ordinary for him to trade in the suit and tie for shorts and sneakers and enjoy a run during lunch. To him, it’s all about balance.